Investment

Drawing upon decades of hands-on experience as principals – sourcing, acquiring, and managing retail, office, and residential assets across the U.S. within leading REITs and private equity firms – our investment philosophy is rooted in a simple mantra:

Right Basis

Patience & Perseverance

Ingenuity

We focus on acquiring overlooked and distressed properties and notes in markets where we hold deep conviction and local insight. Our core geographies include:

NYC Tri-State Area:

Our home turf, where we evaluate a high volume of opportunities with discipline and timing, prepared to act when the fundamentals align.

NYC Metro New BW

Rationale:

  • Reset in Property Values:

Property values have reset to levels equivalent to late 1990s valuations, presenting a generational opportunity to acquire assets at prices below replacement cost.

  • Post-Pandemic Dislocation:

Ongoing disruption in office and mixed-use sectors, driven by shifting workplace trends, is creating opportunities to reposition undervalued assets.

  • Banking System Distress:

Elevated interest rates and declining collateral values are fueling non-performing loan sales, enabling discounted acquisitions across asset classes.

  • NYC Resilience:

The New York City metro presents rare long-term value amid volatility, supported by major price resets, reinvestment momentum, and a flight to quality.

Emerging East Coast Tier 2 Cities:

We leverage longstanding relationships with local partners to find early opportunities, uncover hidden value, and diversify beyond New York.

T2 East Coast New BW

Rationale:

  • Co-Investments & Capital Raising:

VAL-ADD serves as a trusted co-GP partner for  opportunities in high-growth secondary and tertiary markets along the East Coast.

  • Local Sponsors Network:

We source proprietary deal flow and partner with proven local operators who offer strong execution and market insight.

  • Market Diversification:

Our strategy offers geographic and sector diversification by targeting stable yet growing metros outside major gateway cities.

  • Platform for Scaling Local Expertise:

By acting as a bridge between local sponsors and institutional capital, VAL-ADD helps scale strong regional platforms.

Acquisition Criteria

We target undervalued and distressed assets across key sectors, including:

Office:

  • Undervalued Class B and C assets
  • Well-located, older Class A assets
  • Repositioning or Conversion potential
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Retail:

  • Undervalued urban retail properties
  • Suburban strip centers with redevelopment potential
  • Retail at base of hotels or office assets
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Residential:

  • Distressed condominium development projects
  • Sponsor-held units in mixed-use buildings
  • Mixed-rate apartment buildings with value-add potential
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VAL-ADD Advantage

Our team brings unparalleled expertise and a proven track record in the NYC Tri-State real estate market. Key advantages include:

  • Over $6.0 Billion in Transaction Experience:

    Our partners have acquired, financed, leased, and overseen over $6.0 billion in NYC real estate, including $3.0 billion in retail assets.

  • Deep Industry Relationships:

    We have established partnerships with investment sales & leasing brokers,
    attorneys, city agencies, and development consultants, enabling us to
    execute complex transactions efficiently.

  • Specialized Expertise:

    We collaborate with operators with decades of focused expertise in targeted asset types, including retail, office, residential, and mixed-use properties.

  • Amenities-Driven Value Creation:

    We focus on enhancing user experience through health and wellness, F&B,
    and other hospitality-driven amenities, which drive implied rents and
    increase property value.

Contact Us

Park House @ Bryant Park
104 West 40th Street
New York, NY 10018

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