Overview

VAL-ADD is a boutique real estate investment and advisory firm committed to unlocking and enhancing value in real estate through tailored Asset Valuations, Capital Restructuring, and Asset Management solutions. We employ a comprehensive, multi-pronged approach, combining vision creation, financial analysis, and execution strategies to create measurable value for our partners, clients, and investors.

Our seasoned team is comprised of active market participants with several billion of transaction experience as senior executives expanding major REITs portfolios nationally, as well as a major retailer’s portfolio internationally.

About Us

VAL-ADD is a boutique real estate investment and advisory firm committed to unlocking and enhancing value in real estate through tailored Asset Valuations, Capital Restructuring, and Asset Management solutions. We employ a comprehensive, multi-pronged approach, combining vision creation, financial analysis, and execution strategies to create measurable value for our partners, clients, and investors.

Advisory

We act as an extension of our clients’ executive teams, providing fractional leadership across investment, development, leasing and portfolio expansion.

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Investment

We focus on value-add and opportunistic investments across retail, multifamily, office, and conversion projects in our home turf – the New York Metro, and burgeoning Tier 2 cities along the East Coast.

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Innovation

We take a forward-looking view to value creation, enhanced by strategic partnerships with innovative firms in amenities, fitness, F&B, hospitality, and other complementary services that align with VAL-ADD’s vision.

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Mentorship

Empowering leaders through real estate education, we mentor emerging professionals and athletes transitioning into the industry, creating a culture of idea exchange across experience levels.

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VAL-ADD is a certified Minority Business Enterprise (MBE), through the NYNJMSDC and nationally recognized via NMSDC. We combine real estate expertise with the strategic benefits of working with a diverse, entrepreneurial team. Partnering with VAL-ADD helps meet diversity goals, support ESG initiatives, and unlock potential tax incentives tied to MBE participation, leading to significant cost savings on projects.

Our Mission

Our Mission is to identify, unlock, and maximize the potential in every asset and create lasting value for our clients, partners, and stakeholders.

Our Motto

Be nimble. Be flexible. Be lean. Good partnerships can last a lifetime. Always think expansively.

The VAL-ADD Advantage

VAL-ADD offers a unique comprehensive approach that includes vision creation, financial analysis, and execution strategies – all under one roof.

FINANCIAL ANALYSIS

With expertise in real estate capital markets and underwriting complex deals, we create tailored financial strategies, including acquisition underwriting, loan
restructuring or recapitalization.

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VISION CREATION

We uncover opportunities and analyze their transformative potential through architectural design, programming and feasibility to achieve the Highest and Best Use of your property.

EXECUTION

We work closely with clients to create asset management, leasing and development strategies that add lasting financial and social value to our partners, local communities and cities.

Key Personnel

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Gaurav 'GK' Khanna

Gaurav Khanna—widely known as ‘GK’ among industry peers—is the visionary founder of Val-Add RE Partners, with over 25 years of experience spanning the full real estate lifecycle. His career includes $3B+ in acquisitions, repositionings, workouts, and asset management across a range of asset classes and geographies. Before founding Val-Add in 2019, GK held senior leadership roles at Vornado Realty Trust and Gazit Horizons. Earlier, he led the global real estate expansion of Le Pain Quotidien, growing its footprint to over 180 locations in 21 countries. His unique background in architecture, finance, and development fuels Val-Add’s design-forward, value-driven approach to real estate strategy.

In addition to his professional work, GK is an adjunct professor at NYU’s Schack Institute of Real Estate and also mentors several  pro-athletes. He holds graduate degrees from Harvard University and Pratt Institute, and continues to apply his architectural lens to uncovering value in real estate.

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Jonathan Rubin

Jonathan Rubin has over 15 years of real estate investing experience, specializing in complex transactions in major markets such as New York, Boston, Washington, D.C., and Texas, totaling over $12 billion. His skills encompass acquisitions, capital markets, leasing, and workouts at Fortis and American Capital. Earlier in his career he contributed to the turnaround of assets within a bond portfolio and actively participated in launching a bridge and mezzanine loan platform. Jonathan is particularly adept at hands-on management of loan workouts and implementing innovative tax structuring methods. He earned graduate and bachelor’s degrees from Georgetown University and Tulane University, respectively.

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Daniel Hernandez

Daniel Hernandez brings 8 years of real estate experience, having underwritten over $1 billion in loans across primary and secondary U.S. markets. He specializes in permanent senior debt for newly built and stabilized assets, with additional experience across the capital stack. Before transitioning to real estate, Daniel worked in investment banking at JPMorgan’s Latin America M&A group and KeyBank’s Diversified Industries group. He holds a Master’s in Real Estate Finance & Investment from NYU and a Bachelor’s from Miami University.

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Steven H. Klein

Steven H. Klein, a strategic advisor to Val-Add Advisory, boasts over 40 years of experience in real estate, particularly on behalf of private equity firms and REITs. Most recently Steven served as the Chief Investment Officer of Brickman and previously held key positions at JOSS Realty Partners, LLC, Broadway Partners, and SL Green Realty Corp. His expertise lies in acquisition, disposition, asset management, loan restructuring, raising substantial equity and debt financing, managing IPOs, and directing over $5 billion in investments across 100+ properties. Klein’s focus is on strategic joint ventures and asset management throughout the U.S, with a strong emphasis on office assets in New York Tri-State Area. He holds a Bachelor of Arts degree from the University of Michigan.

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Ira Perlmuter

Ira, a strategic advisor to Val-Add Advisory,  has over 30 years of banking, turnaround, and workout experience, having acquired troubled companies and real estate. He has handled over $20 billion in assignments across multiple industries as a lender, bondholder advisor, and acquirer. A Wall Street-trained expert, he served as a senior Workout Officer at Chase Bank for 7 years. Ira founded a financial advisory firm, advising JP Morgan on two multibillion-dollar bankruptcies and acting as US Bankruptcy Court Trustee in the Daewoo International case. He led a private equity group, acquiring 11 companies, a bank, and a $2 billion real estate project, many under stress or in bankruptcy. Ira has served on the bank’s board and as Chairman of its Credit Committee for 13 years, also chairing a special Compliance Committee reporting to regulators for 8 years.

Contact Us

Park House @ Bryant Park
104 West 40th Street
New York, NY 10018

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