Innovation & Strategic Partnerships

At VAL-ADD, innovation is central to our approach across residential, office, hotel, and mixed-use assets. We partner with best-in-class firms that enhance both user experience and long-term asset value. These include The Wright Fit, a leader in wellness and fitness; NomadWorks, a flexible workspace provider; and Hotel Dynamics, our strategic partner in construction management.

In addition, we collaborate with a network of top-tier F&B, retail, and hospitality operators to curate amenities that activate ground-floor retail, increase dwell time, and boost overall tenant satisfaction. These partnerships give us a competitive edge when advising clients on repositioning strategies, adaptive reuse, or ground-up development. Together, they form a robust platform that anticipates user needs, improves tenant retention, and future-proofs assets in an evolving market.

Innovation & Strategic Partnerships

At VAL-ADD, innovation is a core value driving creative, high-impact solutions across residential, office, and mixed-use assets. By partnering with leaders like The Wright Fit (wellness) and NomadWorks (flexible workspaces), Hotel Dynamics (construction management) we enhance user experience, strengthen tenant retention, and help clients reposition assets to meet evolving market demands.

The Wright Fit:

The Wright Fit (TWF), founded by Jay Wright, is a leader in luxury wellness design and operations, creating high-performance fitness spaces at premier addresses like 220 Central Park South, 15 Central Park West, and 432 Park Avenue. With over 200 bespoke projects across residential, hospitality, and office developments, TWF sets new standards for wellness amenities. In partnership with VAL-ADD, TWF’s expertise strengthens development and repositioning strategies, unlocking value through amenity-driven differentiation.

Learn more about our partnership

Visit thewrightfit.com for additional details on The Wright Fit

NomadWorks:

NomadWorks is a coworking operator with flagship locations in Manhattan’s NoMad District and Times Square, blending private workspaces with community-driven amenities like podcast studios, yoga rooms, and wellness programming. Through its partnership with VAL-ADD, NomadWorks brings proven coworking solutions that activate underutilized spaces, attract tenants, and maximize building value.

Visit NomadWorks for more information

HotelDynamics, LLC

Hotel Dynamics, LLC (HD) is a partner for project and construction management. Led by Bruce Ostroff and Eric Sirelli, HD brings construction and project management expertise from projects like the Core Club, 1 Hotel Central Park, and the New Yorker. Their partnership with VAL-ADD combines strengths across development, repositioning, and investment to create value in hospitality and mixed-use assets.