Opportunity Creativity Experience Relationships

Real Estate today seeks a VALUE-ADD reinvention!

Opportunity Creativity Experience Relationships

Real Estate today seeks a VALUE-ADD reinvention!

About Us

VAL-ADD is an investment and advisory firm committed to unlocking value through bespoke Asset Repositioning, Strategic Valuations, Capital Restructuring, and hands-on Asset Management solutions. Our approach combines design thinking, deep financial insight, leasing intelligence and execution expertise, to deliver tangible results for our clients, partners, and investors.

Our seasoned team is comprised of active market participants with several billion of transaction experience as senior executives expanding major REITs portfolios nationally, and leading retail portfolios internationally.

About Us

VAL-ADD is a boutique real estate investment and advisory firm focused on Asset Repositioning, Strategic Valuation, Capital Restructuring, and Asset Management. Backed by several billions in transaction experience, our team brings deep financial insight, leasing expertise, and execution strength to deliver results for clients and partners.

Advisory

We are an extension of our clients’ executive teams, offering fractional leadership across investment, development, leasing & portfolio growth.

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Investment

We target value-add & opportunistic investments across retail, multifamily & office/conversions in the NYC Metro & high-growth Tier 2 cities.

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Innovation

We drive value by reimagining building amenities via partnerships with thought leaders in fitness, F&B, & hospitality.

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Mentorship

We mentor emerging professionals & pro-athletes transitioning into the industry, empowering the next generation of leaders.

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VAL-ADD is a certified Minority Business Enterprise (MBE), through the NYNJMSDC and nationally recognized via NMSDC. We combine real estate expertise with the strategic advantages of partnering with a diverse, entrepreneurial team.

Partnering with VAL-ADD helps meet supplier diversity goals, support ESG initiatives, and unlock potential tax incentives tied to MBE participation—often resulting in meaningful cost savings on projects.

Our Specialities

  • Vision creation & asset conversion strategies

  • Highest & best use analysis to unlock hidden value

  • Investor-focused valuations beyond standard appraisals

  • Retail repositioning at residential, office & hotel bases

  • Tenant expansion strategy & growth planning

  • Office & hotel conversion to residential use

  • Amenity enhancements: fitness, F&B & placemaking

  • Capital restructuring, loan modifications & asset management

Our Philosophy

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Gaurav 'GK' Khanna Founder & Managing Partner

Over the past 25 years, I’ve approached real estate through three powerful lenses— Development, Leasing, and Capital Markets – each shaping how VAL-ADD TEAM uncover and create value:

Trained as an architect, I bring a deep understanding of space, design, and user experience—focused on creating environments that work and endure.

Having led leasing & development of 180+ retail locations, I understand what drives tenants, how to position asset and why leasing is heartbeat of value creation in CRE.

Acquiring & repositioning several billion of assets through complex financial transactions, I know how to create value that drives yield & performance for all stakeholders.

 

Each team member at VAL-ADD is aligned with this philosophy. We execute with insight, powered by deep relationships—with tenants, owners, and capital partners—that drive everything we do. This foundation allows us to uncover hidden value and consistently deliver outsized results.

The VAL-ADD Advantage

VAL-ADD offers a unique comprehensive approach that includes vision creation, financial analysis, and execution strategies – all under one roof.

FINANCIAL ANALYSIS

With expertise in real estate capital markets and underwriting complex deals, we create tailored financial strategies, including acquisition underwriting, loan
restructuring or recapitalization.

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VISION CREATION

We uncover opportunities and analyze their transformative potential through architectural design, programming and feasibility to achieve the Highest and Best Use of your property.

EXECUTION

We work closely with clients to create asset management, leasing and development strategies that add lasting financial and social value to our partners, local communities and cities.

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Acquisition | Repositioning | Disposition 320,000 SF Mall into Mixed-use​

Shops at Georgetown, Washington DC

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Repositioning | Development | Conversion ​1.2 MM SF

Trophy hotel into a mixed-use Penn Plaza, New York, NY

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Acquisition | Repositioning | Leasing ​700,000 SF Shopping Center

Wayne Town Center, New Jersey

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Acquisition | Design | Ground-up Development​ 4.5 Acres | 26 Luxury Residential Units

​Richmond, Virginia

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Acquisition | Asset Management​ Office | Retail

666 Fifth Avenue, New York, NY

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Acquisition​ Lucida Multifamily | Retail​

150 East 86th Street, New York, NY

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Asset Management

The Edge, Williamsburg

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Acquisition | Leasing​ Marriott Marquee Times Square Retail | Signage​

1535 Broadway, New York, NY

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Acquisition | Assemblages ​5 contiguous buildings – Lot assemblage

Penn Plaza, New York, NY

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Portfolio Acquisition
300,000 SF Development Sites | Retail | Residential 7 Assets incl. 14th/ 6th, 86th/ Madison Assemblages

New York, NY

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Acquisition | Asset Management | Repositioning
Retail | Parking

401 East 60th Street, New York, NY

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Acquisition | Leasing
501 Broadway – Soho

New York, NY

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South Hills Mall
517,000 SF | Retail

Poughkeepsie, NY

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Hyde Park Village
266,000 SF | Retail | Mixed-use

Tampa, Florida

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211-217 Columbus Avenue

New York, NY

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Medical Office | Retail
99-01 Queens Blvd

Rego Park, Queens, NY

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Le Pain Quotidien | 90+ locations
Nationally

Restructing & Optimization

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Analyzed assets and created solutions focused on health and wellness in Joint Venture partnership with The Wright Fit

Fitness Concept I Hudson Bay Company

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Venture focused on repositioning vacant assets with a collective of health & wellness brands and medical concierge

New Venture I Honeycomb

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Marquee Event Halls in Penn Plaza Area

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The aftermath of office stress – the rise of Zombie buildings

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City of Yes – may still not be enough

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Park Avenue power play – low supply, high demand

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REITs prove resilient – amid market chaos

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Select Collaborations – Past & Present

Law Firms | Consultants

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Tenants

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Developers

Select Collaborators - Glacier Equities
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Park House @ Bryant Park
104 West 40th Street
New York, NY 10018

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