Opportunity Creativity Experience Relationships

 

Real Estate today seeks a VALUE-ADD reinvention!

 

 

Opportunity Creativity Experience Relationships

 

Real Estate today seeks a VALUE-ADD reinvention!

 

 

About Us

VAL-ADD is an investment and advisory firm committed to unlocking value through bespoke Asset Repositioning, Strategic Valuations, Capital Restructuring, and hands-on Asset Management solutions. Our approach combines design thinking, deep financial insight, leasing intelligence and execution expertise, to deliver tangible results for our clients, partners, and investors.

Our seasoned team is comprised of active market participants with several billion of transaction experience as senior executives expanding major REITs portfolios nationally, and leading retail portfolios internationally.

About Us

VAL-ADD is a boutique real estate investment and advisory firm focused on Asset Repositioning, Strategic Valuation, Capital Restructuring, and Asset Management. Backed by several billions in transaction experience, our team brings deep financial insight, leasing expertise, and execution strength to deliver results for clients and partners.

Advisory

We are an extension of our clients’ executive teams, offering fractional leadership across investment, development, leasing & portfolio growth.

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Investment

We target value-add & opportunistic investments across retail, multifamily & office/conversions in the NYC Metro & high-growth Tier 2 cities.

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Innovation

We drive value by reimagining building amenities via partnerships with thought leaders in fitness, F&B, & hospitality.

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Mentorship

We mentor emerging professionals & pro-athletes transitioning into the industry, empowering the next generation of leaders.

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VAL-ADD is a certified Minority Business Enterprise (MBE), through the NYNJMSDC and nationally recognized via NMSDC. We combine real estate expertise with the strategic advantages of partnering with a diverse, entrepreneurial team.

Partnering with VAL-ADD helps meet supplier diversity goals, support ESG initiatives, and unlock potential tax incentives tied to MBE participation—often resulting in meaningful cost savings on projects.

Our Specialities

  • Vision creation & asset conversion strategies

  • Highest & best use analysis to unlock hidden value

  • Investor-focused valuations beyond standard appraisals

  • Retail repositioning at residential, office & hotel bases

  • Tenant expansion strategy & growth planning

  • Office & hotel conversion to residential use

  • Amenity enhancements: fitness, F&B & placemaking

  • Capital restructuring, loan modifications & asset management

Our Philosophy for Partners and Clients

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Gaurav 'GK' Khanna Founder & Managing Partner

At VAL-ADD, we don’t just analyze real estate—we unlock it.

Our approach is shaped by the real-world experience of our founder, Gaurav ‘GK’ Khanna, whose 25-year track record spans architecture, leasing, and capital markets. That foundation drives how we think, build, and create value:

Design-Driven: Trained as an architect, we obsess over how spaces work—for the user, the community, and the long term.

Leasing-Led: After leading the rollout of 180+ retail locations, we know that leasing isn’t a function—it’s the heartbeat of asset value.

Capital-Focused: Billions in real estate transactions later, we understand how to structure deals that outperform—and stand the test of time.

 

Each team member at VAL-ADD is aligned with this philosophy. We execute with insight, powered by deep relationships—with tenants, owners, and capital partners—that drive everything we do. This foundation allows us to uncover hidden value and consistently deliver outsized results.

The VAL-ADD Advantage

VAL-ADD offers a unique comprehensive approach that includes vision creation, financial analysis, and execution strategies – all under one roof.

FINANCIAL ANALYSIS

With expertise in real estate capital markets and underwriting complex deals, we create tailored financial strategies, including acquisition underwriting, loan
restructuring or recapitalization.

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VISION CREATION

We uncover opportunities and analyze their transformative potential through architectural design, programming and feasibility to achieve the Highest and Best Use of your property.

EXECUTION

We work closely with clients to create asset management, leasing and development strategies that add lasting financial and social value to our partners, local communities and cities.

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Acquisition | Repositioning | Disposition 320,000 SF Mall into Mixed-use​

Shops at Georgetown, Washington DC

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Repositioning | Development | Conversion ​1.2 MM SF

Trophy hotel into a mixed-use Penn Plaza, New York, NY

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Acquisition | Repositioning | Leasing ​700,000 SF Shopping Center

Wayne Town Center, New Jersey

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Acquisition | Design | Ground-up Development​ 4.5 Acres | 26 Luxury Residential Units

​Richmond, Virginia

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Acquisition | Asset Management​ Office | Retail

666 Fifth Avenue, New York, NY

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Acquisition​ Lucida Multifamily | Retail​

150 East 86th Street, New York, NY

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Asset Management

The Edge, Williamsburg

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Acquisition | ​ Repositioning Marriott Marquee Times Square Retail | Signage​

1535 Broadway, New York, NY

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Acquisition | Assemblages ​5 contiguous buildings – Lot assemblage

Penn Plaza, New York, NY

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Portfolio Acquisition
300,000 SF Development Sites | Retail | Residential 7 Assets incl. 14th/ 6th, 86th/ Madison Assemblages

New York, NY

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Acquisition | Asset Management | Repositioning
Retail | Parking

401 East 60th Street, New York, NY

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Acquisition | Leasing
501 Broadway – Soho

New York, NY

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South Hills Mall
517,000 SF | Retail

Poughkeepsie, NY

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Hyde Park Village
266,000 SF | Retail | Mixed-use

Tampa, Florida

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211-217 Columbus Avenue

New York, NY

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Medical Office | Retail
99-01 Queens Blvd

Rego Park, Queens, NY

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Le Pain Quotidien | 90+ locations
Nationally

Restructing & Optimization

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Analyzed assets and created solutions focused on health and wellness in Joint Venture partnership with The Wright Fit

Fitness Concept I Hudson Bay Company

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Venture focused on repositioning vacant assets with a collective of health & wellness brands and medical concierge

New Venture I Honeycomb

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Marquee Event Halls in Penn Plaza Area

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The aftermath of office stress – the rise of Zombie buildings

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City of Yes – may still not be enough

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Park Avenue power play – low supply, high demand

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REITs prove resilient – amid market chaos

Select Collaborations – Past & Present

Law Firms | Consultants

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Brokerage Firms

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Tenants

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Developers

Select Collaborators - Glacier Equities
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Caleb Bridges, Spring ’25

“Professor Khanna’s class transformed my perspective on real estate valuation. He helped shift my focus beyond just the numbers to appreciate the importance of vision, feasibility, ‘smelling the bricks,’ and most of all – leasing.

His insights will have a lasting impact on my career.”

 

 

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Carl Whitefield, Fall ’24

Professor Khanna’s class was a turning point in how I think about real estate. He pushed us to go beyond surface-level metrics and focus on discovering the ‘secret sauce’—those intangible drivers of value like zoning quirks, policy shifts, development adjacencies, or overlooked income potential. His lectures blended technical modeling with market strategy and encouraged us to think independently and creatively.

I left his course with a toolkit I use almost daily as a development manager and a new lens through which I evaluate every deal.

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David Salaz, Fall ’24

Professor Gaurav Khanna’s class was instrumental in helping me develop a critical perspective and a deeper understanding of real estate investment fundamentals beyond textbook concepts. The course was highly hands-on and practical—He brought decades of real transactional experience across various asset classes directly into the classroom, covering everything from sourcing to underwriting, analysis, and structuring. I feel that his teaching gave me a true competitive edge, equipping me with the mindset and tools to assess deals with a sharper lens and see beyond things that seem obvious to others.

Contact Us

Park House @ Bryant Park
104 West 40th Street
New York, NY 10018

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