We are an extension of our clients’ executive teams, offering fractional leadership across investment, development, leasing & portfolio growth.
Real Estate today seeks a VALUE-ADD reinvention!
VAL-ADD is a boutique real estate investment and advisory firm focused on Asset Repositioning, Strategic Valuation, Capital Restructuring, and Asset Management. Backed by several billions in transaction experience, our team brings deep financial insight, leasing expertise, and execution strength to deliver results for clients and partners.
We are an extension of our clients’ executive teams, offering fractional leadership across investment, development, leasing & portfolio growth.
We target value-add & opportunistic investments across retail, multifamily & office/conversions in the NYC Metro & high-growth Tier 2 cities.
We drive value by reimagining building amenities via partnerships with thought leaders in fitness, F&B, & hospitality.
We mentor emerging professionals & pro-athletes transitioning into the industry, empowering the next generation of leaders.
VAL-ADD is a certified Minority Business Enterprise (MBE), through the NYNJMSDC and nationally recognized via NMSDC. We combine real estate expertise with the strategic advantages of partnering with a diverse, entrepreneurial team.
Partnering with VAL-ADD helps meet supplier diversity goals, support ESG initiatives, and unlock potential tax incentives tied to MBE participation—often resulting in meaningful cost savings on projects.
Vision creation & asset conversion strategies
Highest & best use analysis to unlock hidden value
Investor-focused valuations beyond standard appraisals
Retail repositioning at residential, office & hotel bases
Tenant expansion strategy & growth planning
Office & hotel conversion to residential use
Amenity enhancements: fitness, F&B & placemaking
Capital restructuring, loan modifications & asset management
Over the past 25 years, I’ve approached real estate through three powerful lenses— Development, Leasing, and Capital Markets – each shaping how VAL-ADD TEAM uncover and create value:
Trained as an architect, I bring a deep understanding of space, design, and user experience—focused on creating environments that work and endure.
Having led leasing & development of 180+ retail locations, I understand what drives tenants, how to position asset and why leasing is heartbeat of value creation in CRE.
Acquiring & repositioning several billion of assets through complex financial transactions, I know how to create value that drives yield & performance for all stakeholders.
Each team member at VAL-ADD is aligned with this philosophy. We execute with insight, powered by deep relationships—with tenants, owners, and capital partners—that drive everything we do. This foundation allows us to uncover hidden value and consistently deliver outsized results.
VAL-ADD offers a unique comprehensive approach that includes vision creation, financial analysis, and execution strategies – all under one roof.
With expertise in real estate capital markets and underwriting complex deals, we create tailored financial strategies, including acquisition underwriting, loan
restructuring or recapitalization.
We uncover opportunities and analyze their transformative potential through architectural design, programming and feasibility to achieve the Highest and Best Use of your property.
We work closely with clients to create asset management, leasing and development strategies that add lasting financial and social value to our partners, local communities and cities.
Park House @ Bryant Park
104 West 40th Street
New York, NY 10018